Because of the additional expenses and the time off they get from work, the holidays can be a difficult time for families in need. The extra expenses can make it difficult for them to cover their basic needs.
The German-based grocery store, Aldi, found a great solution to this problem. Aldi plans to collect all of the unsold fresh food that they get on Christmas Eve and donate it to the needy.
Aldi made a statement on their Twitter account that all of the unsold fresh food will be donated to local organizations on Christmas Eve.
“As Aldi stores will shut at 4 pm on Christmas Eve until December 27, they will have a variety of good quality surplus food products that they will wish to redistribute in support of less fortunate individuals and to prevent food going to waste.”
Additionally, Aldi called out other organizations throughout the country to do the same and donate all of the leftover fresh food before closing for the holidays.
“Aldi is unable to deliver products so it would be essential that your organization is able to collect. They will expect the level of food available to vary, however, estimations of around 20 to 30 crates will be expected from each store.”
This is not the first year that Aldi donates to the homeless for Christmas Eve. This gesture began in 2017 and continues. The contribution done to the communities is significant, having 300 Aldi stores supporting 3350 charities in 2017. This essentially rounds out to about 460,000 meals for people in need. More than 500 stores supported 500 charities in 2018 which resulted in half a million meals.
In early 2019, Aldi partnered up with Neighbourly. Neighbourly is a platform for community engagement that links charitable organizations with businesses. Aldi hopes to create an even bigger impact than before. Almost 95% of their branches were able to donate food for 5 days a week throughout the year. This year’s Christmas Eve will give more people the chance and access to food that would eventually go to waste.
Europe and North America have a big problem with wasting food along the supply chain and at the consumer level. In 2017, when Aldi started their Christmas initiative, people on social media loved the idea of donating almost expired food. People started urging other chains to take the same initiative as Aldi.
The Managing Director of Corporate Responsibility at Aldi UK, Fritz Walleczek, stated that “Our Christmas food donation scheme is something we’re really passionate about, and we’re working with Neighbourly this year to pair as many stores up as possible. Last year we were able to reach thousands of people across the UK, and some charities were even able to prepare fresh meals that fed families well into the New Year. This is our third year of Christmas food donations and we’re hoping this year will be just as successful, and we look forward to working with local charities and food banks in the future.”
If you are a part of a charitable organization, you can email Aldi on their email (firstname.lastname@example.org) allowing them to check the capacity in your area and if they can somehow make a donation to your charity.